Companies oriented toward demand-supply integration

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Reference no: EM132307612

1. Two types of institutional purchasers exist: one type operates similarly to governments, in that the purchasing process is influenced, determined, or administered by government units. The other type of purchasers ____________.

a. are organized more like corporations

b. behave more like producers

c. operate like resellers

d. are organized like retailer firms

2. Which of the following is a difference between purchaser and decider?

a. The purchaser suggests making a purchase; the decider influences the buying decision.

b. The purchaser approves the selection of the supplier and the decider negotiates the purchase.

c. The purchaser regulates information about the product and the decider ultimately uses the product.

d. The purchaser actually negotiates the purchase, whereas the decider approves the selection of the supplier.

3. Which of the following is true of leasing?

a. Manufacturers do not use leasing in their businesses.

b. Businesses normally buy products rather than lease them, even they are very expensive.

c. Leasing allows firms to reduce capital outflow, acquire a seller’s latest products, receive better services, and gain tax advantages.

d. Use of leasing is not encouraged in business markets.

4. An advantage of business markets having fewer customers in comparison with consumer markets is that it

a. reduces the attention required to be given to customers.

b. makes it easy to identify prospective buyers.

c. reduces the dependency on distributors for product delivery.

d. increases product diversity.

5. Which of the following statements is true of customer integration for companies oriented toward demand-supply integration?

a. It is a competency that enables firms to offer value-added offerings to those customers who represent the greatest value to the firm or supply chain.

b. It is a process in which companies will collaborate on projects so that the customer gains the maximum amount of total value possible from the supply chain.

c. It requires firms to link seamlessly to outsiders that provide goods and services to them so that they can provide high-quality customer experiences.

d. It requires information hardware and software systems that can exchange information when needed between customers and suppliers.

6. Because wholesalers neither dramatically alter the product they handle nor sell it directly to the consumer, their value hinges on their providing retailers ______.

a. form and place utility, but not contact efficiency

b. form and place utility and contact efficiency

c. time and place utility and contact efficiency

d. time and place utility, but not contact efficiency

Reference no: EM132307612

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