Companies of inviting customers to suggest new product ideas

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1. A previous edition of the course text stated that "contracting parties are supposed to anticipate the risk that costs may fluctuate." Should parties be given more flexibility to demand a higher price if costs go up? Explain why or why not, including considering potential ethical implications, such as the negative effect on the business due to the price jump.

2. If pepsi has been shipping direct to walmarts warehouse all along, why aren't its bottlers upset?

3. What are some advantages and disadvantages to big companies of inviting customers to suggest new product ideas?

Reference no: EM132247235

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