Companies need to decide how to compensate their sales force

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Companies need to decide how to compensate their sales force. Two popular components of sales compensation are the base salary and commissions based on closing new sales.

In theory this means the company could choose to pay salespeople a straight salary, a straight commission, or a mixture of the two. Discuss some of the potential advantages and disadvantages of a straight salary or straight commission approach.

Reference no: EM132259979

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