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Topic: Increasingly companies' marketing and public relations activities, and their reports are highlighting their environmental and social activities and goals. A number of commentators claim this is "greenwashing". Discuss, referring to business ethics.
Task Details: Students are required to analyse a range of literature, and make supported recommendations to answer the question. Students need to apply their own interpretation and judgement to the question, based on approved and valid research (see Research Requirements below). Students who simply regurgitate their answers from the textbook or lecture notes risk failing the assignment.
Research Requirements: Students are expected to support their conclusions and recommendations with suitable references, including the text and a MINIMUM of 6 peer reviewed academic journal articles. Other appropriate, industry valid sources should also be used.
You may NOT use non-academic journal references such as use webpages, blogs, newspaper articles, magazines, Wikipedia and others.
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