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Companies investing heavily in big data analytics

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Reference no: EM133165819

With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources.

The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below:

Identify a company

Provide an analysis the company history

Analyze their financial history (if startup, industry financial)

Identify their target market

Identify a critical area of growth

Provide an analysis of their market entry strategy

Provide a segment analysis and identify a new segment opportunity

Provide a recommendation for an AdWords campaign

Create a value spectrum analysis for the company

Provide the KPI metrics

Reference no: EM133165819

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