Companies in the cellular phone retail sales business

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Ringtone and Phones-R-Us are both successful companies in the cellular phone retail sales business. On the one hand, Phones-R-Us pursues a low-cost strategy and has fairly high employee turnover rates. The firm relies on a high volume of phone sales to generate revenue. On the other hand, Ringtone pursues a competitive advantage based on customer intimacy and has very loyal employees. Ringtone sells expensive, high-quality phones and relies on its employees to provide high-quality customer service to generate sales.

The sales representative for both companies “bring in the bacon.” As such these people are a key factor to the firms’ success. How should each company source recruits for the position?

Reference no: EM132223070

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