Reference no: EM132163268
1. Company-wide strategic planning should ________.
a) focus solely on the products a company will sell
b) focus solely on how the company will make a profit
c) guide marketing strategy and planning
d) focus on the products a company will sell and on how the company will make a profit
e) None of the options are correct
2. In planning their marketing functions, companies engage in partner-relationship management, which is the process of ________.
a) working closely with competitors to evaluate potential suppliers
b) working with external stakeholders to understand market weaknesses
c) working closely with partners in other company departments to form an effective value chain that serves the customer
d) working closely with competitors to evaluate potential suppliers, and working with external stakeholders to understand market weaknesses
e) All of the options are correct
3. ________ is the division of a market into groups of buyers who have distinct needs, characteristics, and behaviors, and who might require separate products or marketing mixes.
a) Marketing mix
b) Market orientation
c) Market segmentation
d) Market penetration
e) Positioning