Companies can be hurt by rapid changes in exchange rates

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Reference no: EM132154336

1. Compare Unilever’s Strategies(international business) with those of its major global competitor P&G.

2. Companies can be hurt by rapid changes in exchange rates even if their initial hedging actions appear reasonable. Explain how the JAL(Japan Airline) case reflects this situation and what it could have done differently to manage the adverse impact of Yen appreciation.

Reference no: EM132154336

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