Companies are profiteering and exploiting its customer base

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Dynamic pricing or surge pricing refers to the setting of prices for a good or service based on demand at the moment meaning that during times of high demand organizations raise its prices, often drastically. Dynamic pricing has helped maximize revenue but many customers feel companies are profiteering and exploiting its customer base. Please find a specific example of a team or brand that uses dynamic pricing a share your thoughts with a relevant example?

Reference no: EM131480855

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