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The table below provides information regarding four companies and the corresponding products/services. Identify and briefly discuss the appropriate 'strategy' that each company should adopt for the corresponding products as they contemplate extending their business to other countries/regions of the world.
Product Company Home Country
(a) Chocolate Lindt Switzerland
(b) Hotel Services Hilton U.S.
(c) Make-up Revlon U.S.
(d) DVD Players Toshiba Japan
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