Community newspaper selling advertising space

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Reference no: EM132166426

The director of a cardiac rehabilitation program was recently approached by a sales representative from the community newspaper selling advertising space. The sales representative underscored the fact that the paper had the largest circulation of any of the three papers serving the area and that it had the lowest cost-per-thousand. Before deciding to se this medium, what other factors should the program director consider?

Reference no: EM132166426

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