Community involvement in fairly conservative market

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Fired Up Pizza in North Carolina is a family restaurant that emphasizes good food, clean fun, and community involvement in a fairly conservative market. As such, the restaurant often supports or donates to local charities. One manager wants to support a race for breast cancer research and receives management approval. He did not check any social media outlets about the ace and simply put a post and link on the company’s Facebook page to the group sponsoring the run. It turns out that the sponsor also runs an online dating site for “young, vibrant singles.” The site features pictures of scantily clad females, supporting the breast cancer run. The site also asks supporters of the race to submit photos to post on the site. The company’s support of the charitable event spread via social media and many customers are offended. This led to complaints and threats to boycott the restaurant. In addition, two experienced and well-liked female servers quit in opposition to the restaurant’s support of the event. Other employees support the cause and think the social media posts are creative ways to generate interest in the breast cancer race. The manager did not pull his support of the event based on the customer and employee responses. The manager was later suspended. He eventually sued the company, claiming that he acted within the current guidelines for posting about charities supported by Fired Up Pizza. Using the 3-Step Problem-Solving Approach and the Organizing Framework, identify the key problem and recommend steps for a possible solution. Use the Organizing Framework in Figure 9.6 and the 3-Step Problem-Solving Approach to help identify inputs, processes, and outcomes relative to this case.

Reference no: EM132109815

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