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1. The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer?
2. Research and ethics-based problem in technical communication that caused real-world implications and could have been avoided. Post a synopsis of what happened, what went wrong, how it could have been prevented, and one or more online links for future students to learn from this.
3. Prepare a convincing proposed public relations plan for a community health promotion service to be submitted to the community for their approval and adoption.
Hatton's mail order company is planning to install a new computer system next year.
Many organizations have come to believe that corporate social responsibility (CSR) can improve profitability.
What factors might be relevant in forecasts for demand for the product? How would each affect demand?
Identify a credible framework for measuring data quality. Identify a dataset of your choice to which you have access.
How could a marketer capitalize on a link between personality and product preference? Do you think this type of research is a worth while investment?
Why do so many companies fail to have a strategy? Why do managers avoid making strategic choices?
Wholemark is an Internet order business that sells one popular New Year greeting card once a year. The cost of the paper on which the card is printed is $0.10 per card, and the cost of printing is $0.25 per card. The company receives $4.15 per card s..
Neubert Enterprises recently issued $1,000 par value 15-year bonds with a 5% coupon paid annually and warrants attached. These bonds are currently trading for $1,000. Neubert also has outstanding $1,000 par value 15-year straight debt with a 9% coupo..
Why are creativity and innovation so important in today's organizations? What is the relationship between creativity and innovation?
What can a company do to detect and combat the efforts of unscrupulous foreign suppliers to deceive inspection/compliance teams?
Martin tried her best, but her restaurant knew how she felt about the situation. The servers at this South Carolina Happy's Restaurant failed to meet the new work standards, and the head of the Work Methods and Standards Department blamed Laura Marti..
Who are the company's suppliers? Do they have much bargaining power? does the company have other available alternatives to switch to?
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