Communications tools pose challenges for many marketers

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Reference no: EM132254722

The shift from mass marketing to targeted marketing and the corresponding use of a richer mix of marketing communications tools pose challenges for many marketers. If you were responsible for promoting your college or university, which of the six major forms of marketing communications would you use? How would you make sure they were integrated? Who is your target audience, and how can you best reach them with your communication?

Reference no: EM132254722

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