Communications technique makes the most impact for brand

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Question

The promotional mix and integrated marketing communications (IMC) are both relevant concepts for understanding how brands build equity and create awareness. IMC ensures that a transparent and consistent brand message is communicated throughout the promotional mix, which are advertising, personal selling, public relations, sales promotion, and social media (or internet marketing).

Discuss the brand "Naked Juice" promotional mix. Which ones are most prominently used and by what means? Which communications technique makes the most impact for the brand? Provide an image of an example.

Reference no: EM133647522

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