Communications strategy for new weight loss drug case

Assignment Help Operation Management

Reference no: EM132181363

Metabical wants to introduce a new weight loss drug to the market. As indicated in the Metabical: Positioning and Communications Strategy for a New Weight Loss Drug case, Barbara Printup must make several decisions. She must determine a positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must also consider consumer behavior and the opportunities medical staff have to suggest the product to their patients. Based on that decision, recommend how Metabical should be marketed to consumers.

Describe the optimal techniques for positioning the product for its target market. What is the best way for Printup to differentiate this product and appeal to a specific consumer group?

Outline a basic marketing plan that addresses the following (500-750 words):

What is the optimal technique for positioning the product in the market? Describe the product line and include competitors within this industry.

Recommend the most appropriate marketing channel.

Provide an estimate for media advertising and promotion expenditures for the initial product launch.

Recommend a manufacturer’s suggested retail price. Provide a justification for your pricing strategy.

Reference no: EM132181363

Questions Cloud

Describe various forms of business entities he might choose : Describe the factors that are relevant when choosing a business entity and describe the various forms of business entities he might choose.

Examine the pros and cons of automated grading within this : Examine the pros and cons of automated grading within this LMS. Determine the main types of questions or assignments that can be auto graded within the LMS.

What proportion of females was completely cured : NUT821: Research Methods & Biostatistics for Food & Nutrition Sciences SPSS Biostatistics Assignment - What proportion of females was completely cured

Write a professional development plan for your career : Influences: A brief description of any additional forces (social, economic, political, or institutional) that may influence your nursing education role.

Communications strategy for new weight loss drug case : As indicated in the Metabical: Positioning and Communications Strategy for a New Weight Loss Drug case,

Major recipients of the tarp funds : What is TARP and who were the major recipients of the TARP funds and how much did they get?

Determine the flatness or steepness of the lm curve : Could you help me to understand what factors determine the flatness or steepness of the LM curve?

Discuss what companies can do to identify potential turnoffs : Discuss what companies can do to best identify potential turnoffs. categorize this customer turnoff as stemming from value, systems or people problems.

Please explain cost-plus versus price cap regulation : Please explain Cost-Plus versus Price Cap Regulation as they pertain to regulating Natural Monopolies.

User Account

All Pages