Communication tools more efficient

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Reference no: EM133783298

Question

Andrew McAfee, one of the premier experts on Enterprise 2.0 systems, commented about the challenges of adopting such systems and the shift in orientation needed by management to unleash a culture of User 2.0.

I thought these technologies [such as Facebook, Wikipedia, Flickr, and YouTube] were essentially so cool that when you dropped them in an organization, people flocked to them. That was the assumption I carried around in my research. I very quickly had that overturned. This is not an overnight phenomenon at all. And while there are pockets of energy, getting mass adoption remains a pretty serious challenge for a lot of organizations.

If you're a middle manager who essentially views your job as one of gatekeeping or refereeing information flows, you should be pretty frightened by these technologies, because they're going to greatly reduce your ability to do that. If you're someone who sees your job as managing people and fundamentally getting the human elements right that will lead your part of the organization to succeed, these technologies are not at all harmful to you. One of the things that we've learned is that there's no technology-even these great new social technologies-that's a substitute for face time. If you have another view of yourself, which is that you're someone who's responsible for output, these tools should be your best friend. Because all the evidence we have suggests that Enterprise 2.0 helps you turn out more and better products and actually is not a vehicle for time wasting or for chipping away at what you're supposed to be doing throughout the day.32

Based on McAfee's comments, contents of the chapter, and your own experiences, respond to the following questions:

When are Web 2.0 communication tools more efficient than Web 1.0 communication tools such as email?

When are Web 1.0 communication tools such as email better choices than Web 2.0 communication tools?

Reference no: EM133783298

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