Reference no: EM132298189
1. The main idea of an entire speech: should capture the key message in a concise sentence that listeners can remember easily.
Central idea
Thesis statement
Theme
Evidence
2. A form of evidence that uses numbers to show the relationship between items.
Numerical comparison
Statistics
Expert testimony
Surveys
3. Materials used to support claims: statistics, examples, comparisons, quotations
Evidence
Conjecture
Facts
Comparison
4. A delivery style that involves little preparation; speakers think on their feet as they talk about ideas with which they are familiar.
Impromptu
Extemporaneous
Memorized
Manuscript
5. A form of evidence associating two things that are similar or different in some important way.
Comparison
Survey
Quotation
Statistics
6. A form of evidence that uses exact citations of others’ statements.
Statistics
Expert testimony
Quotation
Agenda setting
7. A presentational style that includes preparation and practice, but not memorization of actual words and nonverbal behaviors
Impromptu
Memorized
Manuscript
Extemporaneous
8. The ability of a speaker to inspire trust in their expertise, knowledge, or experience.
Confidence game
Credibility
Likeability
Skillful lying
9. Media’s selection of issues, events and people to highlight for attention.
Censorship
Sponsorship
Appointment setting
Agenda setting
10. The belief that the world is dangerous and full of mean people.
Fear tactics
Agoraphobia
Neurosis
Mean world syndrome
11. A person, group, or institution that controls the choice and presentation of topics by the media
Media corporations
Republicans
Democrats
Gate keeper
12. Communication that addresses large audiences
Shouting
Mass media
Mainstreaming
Street preaching
13. The effect of television in stabilizing and homogenizing views within a society
Mainstreaming
Consumer society
Mean world syndrome
Dumbing down the population
14. Incorporating a product or brand into actual storylines in books & television programs
Selling out
Immersive advertising
Product placement
Cashing in
15. Any electronic communication meant to hurt another person, especially on social media.
Emojis
Poison texts
Cyberbullying
Nasty emails
16. A word, phrase, or sentence that connects ideas and main points in a speech.
Cultivation
Transition
Signpost
Coupling
17. Means of recording, transferring, and sharing, and working with information
Digital media
Networking
Communication technologies
The electronic age
18. The modern-day, worldwide community made possible by electronic communication
Glacial village
Global village
We are the world
The Web
19. A concept that claims people use mass communication to gratify their interests and desires.
Communication technologies
Immersive advertising
Commercial media
Uses and gratifications theory
20. A cumulative process by which the media fosters beliefs about social reality, including the belief that the world is more dangerous that it really is.
Cultivation
Propaganda
Brainwashing
Social manipulation
21. Exaggerated, superlative claims about a product that appear to be factually based by are actually meaningless and unverifiable.
Puffery
Tobacco industry
Infomercials
Pharmaceutical industry
22. A practice, paid for by advertisers, of featuring products in media so that they are associated with particular characters and storylines.
Synergistic advertising
Endorsements
Product placement
Immersive advertising
23. Engaging in multiple tasks in rapid sequence or overlapping and interactive ways.
Juggling
Modern dance
Multitasking
Using your phone
24. Electronic modes of communication that store and manage data in digital form.
Analog media
Mass media
Mass communication
Digital media
25. The gap between people and communities that do and do not have access to digital technologies.
Continental divide
Poverty line
Digital divide
The "haves" and the "have-nots."