Reference no: EM132300643 , Length: 2500 words
Evaluating the communication strategies of International Business
Purpose of the assessment
Students are required to perform academic research on any nominated international company to identify and assess the effectiveness of its current "Non-Electronic and Electronic Communication" strategies
Assignment 1 Specifications
Purpose:
This assignment aims at applying theoretical and practical knowledge of communication in both international and domestic contexts to formulate effective business communication strategies.
In groups of 4-5, students must:
i. Select two companies (an international business and a domestic business) and write a formal report on their business communication strategies.
ii. The nominated companies must be approved by your lecturer. Each group must do their report on different companies. This will be approved on a 'first-come first-serve' basis.
iii. You will be required to perform academic research on the nominated companies to identify and assess the effectiveness of their current business communication strategies.
iv. You are to make a group presentation for 5-10 minutes on the key findings from your report using PowerPoint slides in the class during the tutorial session in weeks 10 and 11.
Assignment Structure should be as the following:
Title Page
Executive Summary
Brief Introduction and Background
Section 1: Synopsis of the key non-electronic communication methods and practices that the companies use to engage customers, suppliers, staff members and the public. Section 2: Overview of the key electronic media and communication strategies used by the companies, including websites, social media and electronic platforms.
Section 3: Perform a SWOT Analysis on the companies' overall communication methods and practices, and describe your findings.
Section 4: Assess and compare the communication practices of both companies. Recommendations: Provide suggestions and recommendations on how your chosen companies can improve their business communication
Conclusion