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Communication Process
Find a Web site for an American/US company or organization that has an "About Us" section or a "Press Release" section.
- Identify the Web site, the sender, and perceived receiver.
- Analyze the integrated business communication.
- Assess the media richness of the section.
- Describe how the message is framed.
- Identify opinion leaders.
- Make recommendations for improving word choice.
David Christopher received his medical degrees from the University of Kentucky and the University of Virginia.
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