Communication plan for the stakeholders

Assignment Help Management Theories

Reference no: EM133168260 , Length: word count:400

Overview
Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop positive attitudes to your organization in the scenario.

As the regional marketing director of a theme park, you are in the process of designing a phased marketing strategy for reopening all parks after a safety incident. You have already helped other marketing directors understand the importance of having a good marketing mix to inspire customer loyalty; now help them with a stakeholder communication plan. Develop a communication plan that will ensure stakeholders understand the steps the organization is taking to benefit them.

Three aspects to consider for effective stakeholder communication are the interest of stakeholders in the organization, the impact of the reopening decision on stakeholders, and the relevance of information going to stakeholders.

Prompt
Complete the communication plan for the stakeholders of the organization in the course scenario. Refer to the Exemplar Communication Grid for an example of how the template can be used.

Specifically, you must address the following rubric criteria:

Identify the three key stakeholders (a minimum of one internal and two external groups) in the reopening of the park.
Internal Stakeholders
Employees
Departments
Management
External Stakeholders
Customers
Suppliers
Lenders
Communities

Use the Communication Grid Template to complete this step.
Identify and analyze the information about each stakeholder group and their need for communication. Use the Communication Grid Template to complete this step.

Attachment:- Communication Grid Template.rar

Reference no: EM133168260

Questions Cloud

Identify the responsibilities of three functional department : Identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing

What challenges auditors will face in the next few years : What challenges auditors will face in the next few years? How should the auditing profession adapt to changes in current economic and technological environment

Calculate the materials variances : The 16,720 pounds were purchased in December at a discount of 4% from the standard price. Calculate the materials variances

Determine the total budgeted labor cost : The Ghent office performed 1,300 simple returns in 2020. Determine the total budgeted labor cost for 1,300 simple returns

Communication plan for the stakeholders : Effective communication ensures that they receive relevant information and develop positive attitudes to your organization in the scenario

Discuss how this will affect the accounting treatment : Assume that there will commitment by third party to buy the intangible asset at the end of its useful life. Discuss how this will affect accounting treatment

How much cash would jimmy choo treasury expected to receive : Question - Assuming all fees & commissions total $100,000,000, how much cash would Jimmy Choo's treasury expected to receive

What should be the market price of the stock at present : The required rate of the return from stocks in this risk class is 14 percent. What should be the market price of the stock at present

Occupational or workplace stress management : Literature Review on the topic - Occupational or Workplace Stress Management - description of the sample size and/or demographics; the research findings

User Account

All Pages