Communication plan for marketing to new target audience

Assignment Help Operation Management

Reference no: EM132255848

Describe your ideas for new/innovative offerings or themes that Geico insurnance could create for future campaigns. This could include new coverage plans, new services, new ideas to help solve the target market's problems, incorporating Geico's core values into marketing its messages, etc.

Propose a communication plan for marketing to a new target audience for GEICO-- males and females between 22-32 years old-- who are looking to buy their own car insurance for the first time. Include: Objectives of Campaign.

Reference no: EM132255848

Questions Cloud

Company inspire innovation and creativity : Write 3 pages about WAYS THAT COMPANYS INSPIRE INNOVATION / CREATIVITY.

International business recommendations : International business recommendations (from a US-based Multinational firm’s point of view):

High-tech product development project : Discuss the type of risks that may occur in a high-tech product development project of your choice (e.g., computer, pharmaceutical, automotive, etc.).

Effectuate changes in business processes-enhancements : Find an example of an organization that introduced new technology and systems in order to effectuate changes in business processes, enhancements,

Communication plan for marketing to new target audience : Propose a communication plan for marketing to a new target audience for GEICO-- males and females between 22-32 years old

Fiduciary duty created between employee-employer : What is the difference in the Fiduciary Duty created between an Employee/Employer and that of an Independent Contractor/Employer?

Injured his hip in a fall and will need to undergo surgery : Jerome Bright, an administrative employee of Queens, has injured his hip in a fall and will need to undergo surgery.

Why did so many dot-com firms fail : Why did so many dot-com firms fail? Do their failures mean there is no viable Internet strategy?

Do you think this was the best way to make the decision : Was the decision made in a formal reporting format or as an informal decision? Do you think this was the best way to make the decision?

User Account

All Pages