Communication plan for a fast food company

Assignment Help Marketing Management
Reference no: EM13826204

You are the Marketing Communication Manager for a local chain of fast food restaurants, McWendy's and a range of new products will be launched soon. Your Managing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communication tools to introduce this/these new product/s in the market. In your plan, you MUST provide a Sample Layout and Copy of a print advertisement and you should also discuss the key areas of a marketing communications plan such as advertising and sales promotions, amongst others.
(You may invent the necessary details and assumptions to facilitate your plan)

Additional Requirement

this is a step by step process of determination of objectives for the target audiences and sending the integrated message through appropriate channels so as to ensure that the intended message is received and correctly perceived by the target audiences. It is an approach to use various well coordinated promotional tools to achieve the desired objectives from the marketing communication plan. The various promotional tools are advertising, sales promotion, direct selling and public relations.

Word limit 2100

Reference no: EM13826204

Questions Cloud

Computation of direct material quantity variance : Dudley Industries developed the following standard costs for direct materials and direct labor for gadgets:
Discuss about environmental impact on trade liberalizations : The problem belongs to Economics, particularly to Macroeconomics and the problem discusses about the environmental impact on trade liberalizations or free trade agreement.
Discuss the public policies that have been at issue : Identify and discuss the public policies that have been at issue when using these presidential powers. Have presidential powers evolved over time, or were they a result of a major event. Explain in detail.
Essay on paradox of structure : This problem related to Management and it's an essay on Paradox of Structure. Paradox of structure is a mental tool used to crack some of the difficult problems in real life. A practical example has been given to explain how the concept of paradox..
Communication plan for a fast food company : Communication Plan For A Fast Food Company
Symbolizes how the crack epidemic is ravaging : 2.The ____________________is a structure that visually symbolizes how the crack epidemic is ravaging the black community in Harlem in the film, "Jungle Fever." It is an example of Spike Lee's style of postomdern pastiche, in which Lee flashes satiric..
Preparing a flexible budget : The Cabazos Company is in the process of preparing a flexible budget to determine why operating profit fell below the budgeted amount. Complete the following flexible budget and list the reasons for the variance between budgeted and actual profit.
Arthur leavitt about management and integrity : In a speech by Arthur Leavitt, chairman of the SEC, he states: "Managing may be giving way to manipulation; Integrity may be losing out to illusion." What did he mean by this quotation? Use examples if needed.
Critically analyze the success factors of a retailer : Critically Analyze The Success Factors Of A Retailer

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd