Reference no: EM131166822
1- What is the concern for obtaining the best quality, features, and performance of a product or service for a given price referred to as?
a- customer value.
b- the value proposition.
c- buyer-centric excellence.
d- purchasing value.
e- value consciousness.
2- Which of the following statements about environmental scanning is most accurate?
a- Environmental scanning assesses the geological force.
b- Environmental scanning assesses the teleological force.
c- Environmental scanning assesses the ecological force.
d- Environmental scanning assesses the ontological force.
e- Environmental scanning assesses the regulatory force.
3- What is an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings called?
a- marketplace
b- marketspace
c- intranet
d- extranet
e- digital commerce
4- Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom), and BlackBerry (PlayBook) control the vast majority of the tablet device market. These companies operate in what type of market?
a- monopoly
b- intensive
c- pure competition
d- monopolistic competition
e- oligopoly
5- What is the process of continually acquiring information on events occurring outside the organization, to identify and interpret potential trends called?
a- trend analysis
b- organizational scanning
c- environmental scanning
d- a SWOT analysis
e- external threat assessment
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