Reference no: EM132283850 , Length: word count:1000
Understanding Public Relations Assignment - Communication and Reputation Audit Report
Learning Outcomes -
- Research a communication problem and develop an appropriate strategy in response, within a suitable professional and ethical framework.
- Apply knowledge and theoretical principles to different contexts and subfields in the Public Relations industry.
- Identify and discuss how new media channels portray news from different angles.
Context - This assessment is designed to build your research, and critical thinking skills. You will perform a situational analysis including a communication and reputation audit for a client/situation based on the client brief presented by your learning facilitator. Researching and evaluating a PR/communication issue and identifying future communication needs will support your learning and deepen your understanding of how to manage diverse stakeholder groups to achieve communication goals. This will prepare you for professional application in the industry.
Situational Analysis and Communication Problem will be the basis for Assessment 3 The PR Plan - where you will design Goals, Objectives, Strategy and Evaluation to solve the Communication/reputation problem.
Instructions -
You will be using the provided CLIENT BRIEF, and RESPONDING to the brief with a situation analysis, and a description of what you think the communications problem and reputation issues are for the client.
The Situational analysis must include the following appropriate subheadings:
1. Executive summary
2. Situational analysis
3. Communication problem and consequences
4. Reputation problem and consequences
5. Identify future communication needs.
Attachment:- Assignment File.rar