Communication and public relations have drastic impact

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Communication and public relations have drastic impact on overall company image, and because of that image also impact sales and other aspects of the company. "Corporate communication strategy often impacts marketing strategy, and vice versa, which has increased cooperation and collaboration between the two functions." (Article) If there is positive PR in the media about a company for doing x thing, then the sales might go up because people want to support that good cause. But, public relations is also about answering questions from the public, ideally in a good light for the company, plus explain any concerns that the public may have. "public relations is a two-way conversation among equals, a means for organizations to dialogue with their publics and together resolve issues in ways that address the interests of all."

Reference no: EM133672489

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