Communication and public relations have drastic impact

Assignment Help Business Management

Reference no: EM133672489

Question

Communication and public relations have drastic impact on overall company image, and because of that image also impact sales and other aspects of the company. "Corporate communication strategy often impacts marketing strategy, and vice versa, which has increased cooperation and collaboration between the two functions." (Article) If there is positive PR in the media about a company for doing x thing, then the sales might go up because people want to support that good cause. But, public relations is also about answering questions from the public, ideally in a good light for the company, plus explain any concerns that the public may have. "public relations is a two-way conversation among equals, a means for organizations to dialogue with their publics and together resolve issues in ways that address the interests of all."

Reference no: EM133672489

Questions Cloud

Analyse the legal and regulatory environment in australia : MBA402 Governance, Ethics and Sustainability - Analyse the legal and regulatory environment in Australia with a view to understanding its impact on business

What are stopping criminalization of black girls in school : Pose a solution for how to resist/upturn/dismantle the School-to-Prison-Pipeline for us to work toward true equity - be specific.

Compare your knowledge of employee engagement : Compare your knowledge of employee engagement from the beginning of this course to the end. What have been the most significant areas of learning for you?

How is intersectionality connected to childhood-youth : How is intersectionality connected to childhood/youth? How is intersectionality connected to cultural perspectives on childhood & youth?

Communication and public relations have drastic impact : Communication and public relations have drastic impact on overall company image, and because of that image also impact sales and other aspects

Application of isenberg model in nigerian entrepreneurship : Conduct a critical analysis of the application of isenberg model in nigerian entrepreneurship ecosystem to start-up

Discuss levels of morality in the workplace today : Discuss Levels of morality in the workplace today. Give examples of leadership actions that are preconventional, conventional, and postconventional?

How you think were influenced on this human rights issue : Another 2-3 statements that describe how you think your beliefs were influenced on this human rights issue.

Pfizer recently acquired Seagen : Pfizer recently acquired Seagen. Outline this strategic business issue contextualised within the organisational setting,

User Account

All Pages