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Product Ideas, Communication and Distribution of Apple Inc.
1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why?
2. What types of retailers will your company use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer
3. Explain your communication objectives and the communication channels your company will use to influence your target audience.
4. Your company wants a recommendation of an event sponsorship possibility that is appropriate for the new product campaign. What type of event would you recommend, and what objectives would you set for the sponsorship?
5. Show two new product ideas that can result from your product, and address the needs of your target segments.
Go to the Internet and find four different definitions of leadership, preferably those stated by well-known leaders.
The Humans Relations Director at Ford began a study of the overtime hours in the Inspection Department. Determine the arithmetic mean and indicate whether it is a statistic or parameter.
Select and identify a diversified firm and discuss the drivers, synergies and strategy being employed in their diversification efforts.
What subjective factors should affect Sunshine State's decision whether to make or buy the boxes?
Determine whether the following production functions exhibit constant, increasing, or decreasing returns to scale.
What kind of product or service does the business produce? Is it identical to others in the industry or is it differentiated to some degree or perhaps unique
Exercise on diversity, stereotyping and selective perceptions - why did the man stagger
Explain the pros and cons of this marketing idea proposed by the company from the both a financial and non-financial perspective.
What is the role of emotional intelligence in individual and organizational motivational strategies for cross-cultural organizational leadership
In the situation described above, is the firm acting unethically in any way and should motive or conduct carry greater weight on the ethical scales in this situation?
Why do some firms neglect to operate from a customer-focused and centered perspective, given that customers represent the "bloodline" for any organization?
Do you believe that you can develop your leadership skills to improve job performance?
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