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Tell and Sell: with this strategy, managers communicate limited set of messages that they believe address core organizational issues. "Management tells staff about the changes and sells them on why these are necessary" (Palmer et al. 2017). This type for communication can be done quickly; however, it opens the potential for skepticism and cynicism and can be the long-term consequence because employees tire of yet another program of the month.
Tell and sell is something that I have experienced in my organization. While sometimes it has its benefits, It can open skepticism. Limiting communication on a need to know basis can frustrate an employee and not take that change seriously. Employees are the foundation of an organization and therefore, they should be taken into consideration when organizational change is implemented. Carsten Tams (2018), founder of Emagence, states "Win employees' hearts and inculcate with a change-centric mind-set by communicating vision and strategy relentlessly. There is no such thing as too much communication." What are thoughts?
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