Reference no: EM131448082

You will provide a promotional plan that communicates Deep Ellum Brewing Company's benefits based upon needsof buyer. The plan must be logical and convincing plan, with a strategy tocommunicate the company's benefits in such a way that it will persuade buyersor clients about the worth of your business's product.

The success of Deep Ellumbrewing Company is based on its ability to communicate and to meet the needs ofits target market. One of the most important ways to do this is with apromotional plan for their Oak CliffCoffee Ale. In the past, promotional planswere seen as short-term ways to boost revenues and market share. Currentresearch has shown that promotion is a direct link to customer loyalty andretention.  For this reason, Deep Ellum Brewing should produce apromotional plan.

The objective of the promotional plan assignment is to gain experience applying a promotionalstrategy to help a Deep Ellum Brewing gain a competitive advantage.

In 4 to 5 pages complete these2 sections with sources to back up information

• Target market - Identify target market and develop the optimalmarketing mix to reach the potential customers for Deep Ellum BrewingCompany and their Oak Cliff Black Coffee Ale
• Budget - Provide a budget and 12-month income statement (revenuesand costs) on the proposed promotional plan and include the promotionalstrategies sampling, advertising, and sales promotion. Show how your plan isfeasible based on financial projections

12 pt font double spaced and APA format.  Use sources like online journals to back up information.