Communicate a concept for a new user interface

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Reference no: EM132315710

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 9 - Concept Testing

Exercises -

1. What are some different ways you could communicate a concept for a new user interface for an automotive audio system? What are the strengths and weaknesses of each approach?

2. Roughly estimate N for the following products. List your assumptions.

a. A sleeping pillow for air travelers.

b. An electronic weather station (monitoring temperature, pressure, humidity, etc.) for homes.

Thought Questions -

1. Why do you think respondents typically overestimate the likelihood that they will purchase a product?

2. When might it not be advantageous to communicate the product concept to potential customers using a working prototype? Under what circumstances is it better to use some other format?

Reference no: EM132315710

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