Commonly used in the new product development process

Assignment Help Operation Management

Reference no: EM132219018

1. Two forms of research commonly used in the New Product Development Process are:

a) Observation research and Secondary data collection

b) Survey data and Experiments

c) Idea generation and Prototype development

d) Concept testing and Test marketing

2. When deciding how to brand a product, companies must choose the _________ and _________ to represent the brand.

a) Brand loyalty and brand equity

b) Brand awareness and brand adoption

c) Brand name and brand mark

d) Goods and services

3. You are the General Manager of Acme Consulting Engineers. Your firm makes money be keeping each of your engineers fully chargeable, meaning that every hour they work can be charged to a client project. Which tool will you likely use to keep track of the chargeability of your engineering group?

a. Gantt chart

b. PERT Network

c. Load chart

d. Slack time reports

4. Which motivation theory is most closely linked to the path-goal theory of organizational leadership?

a. goal setting theory

b. Three-factor theory

c. Expectancy theory

d. the Job Characteristics Model

Reference no: EM132219018

Questions Cloud

The company new objectives and innovation strategy : Explain how Midwest Toys can link their compensation and evaluations to the company’s new objectives and innovation strategy.

Effective way to convert detractors in passives-promoter : What is your process for determining the most effective way to convert detractors in passives and promoters?

Harvey had machining job at new workstation : Harvey had a machining job at a new workstation. What practical matters should have been considered by the company?

How would you present your findings to marketing team : How would you present your findings to the marketing team in a way that they would understand and be able to action/prioritize?

Commonly used in the new product development process : Two forms of research commonly used in the New Product Development Process are:

Quantitative strategic planning matrix : QSPM-Quantitative Strategic Planning Matrix.

Quantitative strategic planning matrix : For Mc donalds SWOT- Strength, Weaknesses, Opportunities, Threats BCG-Boston Consulting Group IE-Internal/External QSPM-Quantitative Strategic Planning Matrix

How do static and adaptive forecasting methods differ : How do static and adaptive forecasting methods differ? What information do the MSE, MAD, and MAPE provide to a manager? How can the manager use information?

Company recruitment and selection process and problems : Identify problems with the potential candidate characteristics. Analyze the company’s recruitment and selection process and problems.

User Account

All Pages