Reference no: EM131659716

1. Which of the following ARE common shortcomings of company vision statements?

1) Too specific, too inflexible, and can’t be achieved in five years.

2) Unrealistic, unconventional, and un-businesslike.

3) Too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.

4) Too broad, too narrow, and too risky.

5) Not customer-driven, out of step with emerging technological trends, and too ambitious.

2. Winning a competitive edge over competitors generally hinges on which of the following?

1) Having a competitive product offering.

2) Building competitively valuable expertise and capabilities not readily matched and offering a distinctive product.

3) Building experience, know-how, and specialized capabilities that have been perfected over a long period of time.

4) Having "hard to beat" capabilities and impressive product innovation.

5) All of these.

3. Choose an industry and perform a PESTEL analysis. How do these factors translate to opportunities and threats for a company in that industry?

Think of a company that is best positioned to take advantage of these opportunities and threats given its strengths.

4. What is strategy and what are the three basic questions it addresses?

Use a specific company as an example and discuss it strategy. Be sure to justify / explain your rationale / assessment of its strategy with specific actions.