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Question
AIDA is the most common model used for designing advertisements. Select a full-page advertisement from a recent national magazine edition and analyze the design using the AIDA model. Include a scanned copy of the advertisement or a link to the advertising campaign for discussion purposes.
1. Which elements of the advertisement work well? What could you do differently? How do the different elements relate to each other?
2. Provide an example of how marketers are integrating social media tools such as Twitter, blogs, and Facebook into an advertisement. Discuss how successful these efforts have been. What could be the learning for marketers from these efforts in applying social media to marcom?
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A researcher conducts a study to compare the effectiveness of different treatments for generalized anxiety disorder. Each participant receives behavioral therapy for two months, then cognitive therapy for two months, and finally cognitive-behavioral ..
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Instructional Supervision and Evaluation - Supervision and Instructional Leadership
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