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Question 1.
Define what the following concepts / opportunities mean and describe how they can be used by a company to grow their business.
(a) Strategic alliances and cooperative business models
(b) New products / services to target specific markets
(c) Greater market penetration with existing products / services
(d) Take-overs
(e) New businesses and franchising
Question 2.
Outline and describe three (3) common marketing strategies and approaches.
Question 3.
How can you ensure that a company's marketing strategies and marketing mix align to the organisation's objectives? Explain the processes that you would use.
Question 4.
How can you ensure that your marketing strategies are legal, ethical and achievable?
Question 5.
Conduct internet research and identify three (3) pieces of legislation that relate to marketing activities, and briefly summarise the key points.
Ethical marketing in a consumer oriented world: Appraisal and challenges
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