Reference no: EM133412004
Questions
1. Which of the following best describes the duration of a trademark?
A trademark (i.e. a logo, a symbol, a slogan, or company's name) may last forever. But, the trademark owner needs to apply for "declaration of use' every ten years.
A trademark (i.e. a logo, a symbol, a slogan, or company's name) may last forever. The trademark owner only needs to apply for a "declaration of use" when a similar name in a similar category appears in the marketplace.
A trademark (i.e. a logo, a symbol, a slogan, or company's name) may last forever. But, the trademark owner initially needs to file a "declaration of use" during its first term between the fifth and sixth year. The trademark owner also needs to renew it every 10 years.
A trademark (i.e. a logo, a symbol, a slogan, or company's name) may last forever. The trademark owner only needs to file a "declaration of use" during its first term between the fifth and sixth year.
2. Which of the following best describes per screen average?
Per screen average is box office divided by number of screens.
Per screen average is film rental divided by box office.
Per screen average is film rental divided by number of screens.
Per screen average is box office divided by P & A.
3. Which of the following best describes the copyright duration for a corporate author under the Sonny Bono Term Extension Act?
Corporate copyright is 120 years after creation.
Corporate copyright is 70 years.
Corporate copyright ranges from 28 to 95 years.
Corporate copyright is 120 years after creation or 95 years after publication.
5. Which of the following about the special events industry IS FALSE?
The NFL does a great deal of research to determine where the Super Bowl will be played.
A signed waiver is always enough protection for special events planner when a crisis occurs.
A rider is a band's requirements to perform a the special events planner's event.
A honorarium is a fee for services rendered. For example, it is a fee that is given to a speaker.
6. Which of the following about special events IS FALSE?
A special events planner needs to have a diverse menu for different palates.
A convention center plays a key role in attracting conferences and sponsors.
A special events planner does not need to worry about a radius clause or exclusivity when booking a performer or band.
A special events planner should research date and location of an event.
7. Which is the most common licensing deals between a distributor and an exhibitor?
A fixed percentage.
Per capita deal
A flat rental
A 90/10 - house nut deal
8. Which of the following about high concept films IS FALSE?
Studio comedy films are not high concept typically; because, a sense of humor tends to be specific to a certain country.
A distributor will front load media advertising and try to become viral on social media to create wareness.
A distributor will utilize a platform release for a high concept film.
High concept films typically feature well-known actors/actresses, directors, and producers.
9. Which of the following was the world's first studio to vertically integrate?
Pathe
Paramount
MGM
Walt Disney
10. Which of the following best describes the organization that rates the motion picture content?
CARA
Advertising Administration
FCC
MPAA
11. Which of the following about market research IS FALSE?
The four quadrants for moviegoers are men and women over 40 and men and women under 40.
Market research includes focus research, surveys, and in-depth interviews that helps studio executives make critical marketing and production decisions.
Market research conducts a SWOT analysis of its films. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Market research provides an organization with vital information on how to most effectively and efficiently sell its products to consumers.
12. According to chapter 1, what is the percentage of people between the age of 18 to 29 that watch television on the Internet?
56%
50%
61%
74%
13. According to chapter 1, Comcast is an example of _____________?
Branding
Horizontal Integration
Synergy
Vertical Integration
14. According to chapter 1, what was the economic impact of casino gaming in the United States?
$240 billion
$295 billion
$100 billion
$360 billion