Reference no: EM132241584
1. Which of the following is not a common element of successful strategies?
Clear, consistent and long-term goals
Profound understanding of the natural environment
Objective appraisal of resources
Effective implementation
2. Patagonia’s mission statement of ‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis’ can be used as an example of which of the following reasons why firms need strategy:
Strategy as a decision support
Strategy as a target
Strategy as altruism
Strategy as competition
3. Disney’s decision to buy Lucasfilm in 2012 was taken at which level of strategy?
Corporate
Business
Operational
Functional
4. In Carroll’s pyramid of corporate social responsibility, _____ are the foundational building block i.e. bottom of the pyramid.
economic responsibilities
ethical responsibilities
philanthropic responsibilities
legal responsibilities
5. You go to see the new Star Wars movie (‘The Force Awaken’s) and after 10 minutes you realize that it is ‘Star Trek’ you like and in actuality you strongly dislike Star Wars. You decide to ‘suffer through’ the movie as you have paid $20 instead of leaving. What decision making bias have you just fallen into?
Myopia
Sunk Costs
Framing of the decision
Information availability
6. On the 16 of December last year the Fed decided to raise short-term interest rates for the first time since the financial crisis. If you were carrying out a macro environmental analysis, which section would it fit best into?
Political/ Legal
Economic
Sociocultural
Threat
7. Which of the following industries has the highest threat of substitutes in a Porter’s Five Forces analysis?
Construction industry
Long haul aviation industry
Energy industry
Soft drinks industry
8. The primary objective of Porter's five forces model is to:
Replace a firm's competitive advantage with competitive parity.
Understand the profit potential of different industries.
Reduce the gap between the value of a firm's product and its cost of production.
Break down a firm's value chain activities into primary and support.
9. Which of the following concepts illustrates the difficulty that firms have when moving from one strategic group to another?
Resource Heterogeneity
Causal Resource Accumulation
Mobility Barriers
Industry Heterogeneity
10. Which of the following is notan activity in a value chain analysis?
Firm infrastructure
Internal logistics
Marketing & sales
Procurement
11. Which of the following competitive strategies does Aldi pursue:
Differentiation
Diversification
Focus Cost Leadership
Integrated cost leadership/ differentiation
12. ebay is successful in part due to the fact that so many of us are users and have accounts. This is an example of __________ i.e. the value of a product to an individual customer depends on the number of other users of that product.
Network externality
Structural Ambidexterity
Experience goods
Nominal architecture
13. In a VRIO analysis. The ‘O’ stands for which of the following:
Operational
Overhead
Organized
Optional
14. Prahalad & Hamel (1990) define core competences as activities that ‘make a disproportionate contribution to ultimate customer ________ , or to the efficiency with which the __________ is derived, and provide a basis for entering new markets.’
Effectiveness
Rareness
Resources
Value
15. Many of Ryanair’s airports are outside the city center of the destination city. This cost reduction mechanism would fit best in which of the following cost drivers?
Residual Efficiency
Input Costs
Economies of Learning
None of the above