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Commits the buying firms for years

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Promotions: If you were marketing a complicated, expensive, and risky piece of technology that when sold, commits the buying firms for years to come, what forms of promotion would you use? Why? What if the product was a simple to understand, cheap, low-risk and non-commitment oriented product (any kind of grocery item that you purchase frequently works well if you need an example)? Again, why?

Reference no: EM133217228

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