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1. What are the key elements of TOMS shoes’ competitive strategy? Is the strategy best described as low cost, differentiation, or best cost? Has the company focused on a niche or chosen to pursue the broader footwear market? Explain.
2. In what ways does TOMS exercise its commitment to corporate social responsibility?
3. How does TOMS’ dedication to corporate social responsibility contribute to its competitive advantage?
4. What evidence suggests whether TOMS shoes strategy is working? Does it have a competitive advantage?
5. Is its financial performance improving or declining?
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