Reference no: EM132350152

Question 1: Siri is a type of:
Select one:
A. gadget.
B. social network.
C. intelligent personal assistant.
D. widget.

Question 2: Customization in the context of e-commerce provides which of the following functionalities?
Select one:
A. The ability to change the delivered product or service based on a user's preferences or prior behaviour.
B. The enabling of two-way communication between consumer and merchant.
C. Complexity and content of a message.
D. The targeting of marketing messages to specific individuals by adjusting the message to a person's name.

Question 3 The Web runs in which layer of Internet architecture?
Select one:
A. Transport Services and Representation Standards layer
B. Applications layer
C. Network Technology Substrate layer
D. Middleware Services layer

Question 4 Unfair competitive advantages occur when:
Select one:
A. information is equally distributed and transaction costs are low.
B. one competitor has an advantage others cannot purchase.
C. market middlemen are displaced.
D. firms are able to gather monopoly profits.

Question 5 Which of the following occurred during the Commercialization phase of Internet development?
Select one:
A. The Domain Name System was introduced.
B. Mosaic was invented.
C. The fundamental building blocks of the Internet were realized in actual hardware and software.
D. NSF privatized the operation of the Internet's backbone.

Question 6 All of the following are characteristics of the Reinvention phase of e-commerce except:
Select one:
A. Expansion of e-commerce to include services as well as goods. In
B. Business driven.
C. Audience and social network connections emphasis.
D. Extensive government surveillance.

Question 7 Which of the following is the top-selling online retail category?
Select one:
A. computers/electronics
B. office supplies
C. apparel/accessories
D. mass merchant/department stores

Question 8 The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
Select one:
A. the Transmission Control Protocol.
B. the File Transfer Protocol.
C. routing. In
D. packet switching.

Question 9 Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
Select one:
A. richness
B. ubiquity
C. personalization
D. information density

Question 10 The Internet Layer of TCP/IP is responsible for which of the following?
Select one:
A. addressing, packaging, and routing messages
B. providing communication with the application by acknowledging and sequencing the packets to and from the application
C. placing packets on and receiving them from the network medium
D. providing a variety of applications with the ability to access the services of the lower layers

Question 11 Providing a wide variety of applications with the ability to access the services of the lower layers is a responsibility of:
Select one:
A. Internet layer
B. Network interface layer
C. Transport layer
D. Application layer

Question 12
Which of the following is not a unique feature of e-commerce technology?
Select one:
A. richness
B. information asymmetry
C. social technology
D. interactivity

Question 13
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
Select one:
A. social technology
B. ubiquity
C. global reach
D. information density

Question 14
The early years of e-commerce are considered:
Select one:
A. an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted.
B. a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
C. the most promising time in history for the successful implementation of first mover advantages.
D. a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.

Question 15
The layer of internet architecture that houses the TCP/IP protocol is called the:
Select one:
A. Middleware services layer.
B. Transport services and representation standards layer.
C. Application layer.
D. Network technology substrate layer.

Question 16
Which of the following is not true about the mobile platform?
Select one:
A. The number of cell phones worldwide exceeds the number of PCs.
B. Over a third of the world's cell phones are smartphones.
C. Unlike PCs, smartphones do not need fans.
D. Most smartphones use Intel chips.

Question 17
Which of the following is not a limitation of the current Internet?
Select one:
A. architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance
B. the difficulty in expanding capacity by adding servers and clients
C. limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic In
D. the continued reliance on cables and wires for connectivity

Question 18
Interactivity in the context of e-commerce provides which of the following functionalities?
Select one:
A. the enabling of two-way communication between consumer and merchant
B. complexity and content of a message
C. the ability to physically touch and manipulate a product
D. the ability of consumers to create and distribute content

Question 19
Which business application is associated with the technological development of local area networks and client/server computing?
Select one:
A. workgroup automation (e.g., document sharing)
B. transaction automation (e.g., payroll)
C. industrial system automation (e.g., supply chain management)
D. desktop automation (e.g., word processing)

Question 20
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
Select one:
A. disintermediation. In
B. a nearly perfect information marketspace.
C. fast follower advantage.
D. friction-free commerce.