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Commercial success of cummins to its commitment

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Reference no: EM131293937

Srikanth Padmanabhan credited some of the commercial success of Cummins to its commitment to the values of education, environment, and social justice, even when commitment to these values resulted in lost business opportunities. What are some evidence-based reasons why faithful adherence to these kinds of values contributes to financial success?

Reference no: EM131293937

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