Commerce periodically sponsors public service seminars

Assignment Help Operation Management

Reference no: EM131146069

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Newspaper Audience per advertisement 100000 18000 20000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $31,100, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answers to the nearest dollar. Let T = number of television spot advertisements R = number of radio advertisements N = number of newspaper advertisements Budget ($) T = R = N = Total Budget = $ What is the total audience reached? Round your answer to the nearest whole number. By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.

Reference no: EM131146069

Questions Cloud

Police hope cadet posts build diversity : Police hope 'cadet' posts build diversity. Calling all cadets! West Palm Beach commissioners, at Monday's meeting, will be asked to approve ambitious new "cadet" program that give part-time posts to four qualified members of According to a group who ..

What is the kinetic energy of the electron after the photon : An incident x-ray photon of wavelength 0.0900 nm is scattered in the backward direction from a free electron that is ini- tially at rest.What is the kinetic energy of the electron after the photon is scattered?

Write a research essay on any of given topic : Write a research essay- Changes must happen in both human eating habits and food cultivation if the human race is to survive- . The European Union will, or will not, last another decade.

How many of the confidence intervals do not contain : How many (and which) of the confidence intervals do not contain the true population mean of 500

Commerce periodically sponsors public service seminars : The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates,..

What types of questions would you ask this patient : What types of questions would you ask this patient? Why is it important to ask these questions? What standing order might the provider have in place for this type of complaint?

Overtime to minimize total production and storage costs : Greenville Cabinets received a contract to produce speaker cabinets for a major speaker manufacturer. The contract calls for the production of 3,300 bookshelf speakers and 4,100 floor speakers over the next two months, with the following delivery sch..

Calculate molar ratio of two acids in original mixture : a mixture of HCOOH and H2C2O4 is heated with conc. H2SO4 . The gas produced is collected and on treating with KOH solution the volume of the gas decreses by 1/6 th . calculate molar ratio of two acids in original mixture.

Search for a contemporary example of breaches : What are the implications of using a convenience sample on the way that you interpret and use the findings?- Search for a contemporary example of breaches of the standards for ethical and legal research.

User Account

All Pages