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Comments on both micro and macro environmental forces affect

Assignment Help Marketing Management
Reference no: EM13979186 , Length: 3200 Words

Choose an organization form the following Industries:

  • Australian Dairy farmers
  • Hybrid car (choose one brand)
  • Australian wool industry
  • Business schools in Australia 
  • HSBC
  • Bank of China
  • Organic food
  • Health and fitness industry
  • Research industry (example CSIRO) 
  • Any non profit organization like Red cross or Salvation army 
  • Any small to medium size company in Australia 

This assignment is in report form with the following headings:

Executive summary

 

  • Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company 
  • Comments on both Micro and Macro environmental forces affecting the company
  • Brief analysis of consumer perceptions and behaviour about the brand/company Marketing Mix (brief discussion)
  • Your comments or any recommendations

 

• To do well groups need to do a quality research and follow the structure with application of marketing concepts.

Words limit 3000

Reference no: EM13979186

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