Solution-Comments on both micro and macro environmental

Comments on both micro and macro environmental forces affect

Assignment Help Marketing Management

Reference no: EM13979186 , Length: 3200 Words

Choose an organization form the following Industries:

Australian Dairy farmers
Hybrid car (choose one brand)
Australian wool industry
Business schools in Australia
HSBC
Bank of China
Organic food
Health and fitness industry
Research industry (example CSIRO)
Any non profit organization like Red cross or Salvation army
Any small to medium size company in Australia

This assignment is in report form with the following headings:

Executive summary

Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
Comments on both Micro and Macro environmental forces affecting the company
Brief analysis of consumer perceptions and behaviour about the brand/company Marketing Mix (brief discussion)
Your comments or any recommendations

• To do well groups need to do a quality research and follow the structure with application of marketing concepts.

Words limit 3000

Reference no: EM13979186

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Comments on both micro and macro environmental forces affect

Reference no: EM13979186 , Length: 3200 Words

Reference no: EM13979186

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