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Question: 1. Generalization 8 asserted that promotions in one product category affect sales of brands in complementary and competitive categories. Tostitos tortilla chips were used as an example of this generalization. Provide examples of two additional brands and the complementary and competitive product categories that likely would be affected by promotions for your two illustrative brands.
2. Assume you are the marketing manager of a company that manufactures a line of paper products (tissues, napkins, etc.). Your current market share is 7 percent, and you are considering offering retailers an attractive bill-back allowance for giving your brand special display space. Comment on this promotion's chances for success.
Identify and assess an intrapreneurial opportunity within a company and assess its impact with respect to both the level of effort and resources needed and the potential benefits to the organization.
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP
State the marketing objectives, overall marketing strategy. Do a thorough discussion of the marketing mix elements (4 Ps - Place, Product, Promotion, Price).
What is the scale of the industry (in units and dollars)? What competition is in the marketplace, and what are they doing
question prepare a three year forecast of evaluated future cash flows for you company and provide valid business
Describe its target market(s).Explain how it has positioned itself in the market place.
Develop a mission statement and strategy for CPC. The strategy should state how you expect to create a competitive advantage for CPC and the specific strategy that you will use for CPC.
using the waters bottling companyin module 1 continue to build the marketing plan sections for the product you have
Explain the importance of identifying and differentiating order qualifiers and order winners. What roles do marketing and operation play in them?
Strategic Marketing Management for a Multinational Company
Prepare a Promotional strategy/activity for: the company is PROCTER AND GAMBLE
Why is it necessary for Disney to build brand awareness in China and other emerging markets?- Do you agree with Disney's decision to pursue a localization approach in emerging markets?
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