Comment on the idea of advertising as an investment

Assignment Help Business Management

Reference no: EM131271341

1. Discuss the logic behind pre-, concurrent and post-testing within advertising.

2. Comment on the idea of advertising as an investment not a cost in relation to building brands.

Reference no: EM131271341

Questions Cloud

How do emerging leadership theories support innovation : How do emerging leadership theories support innovation and entrepreneurial spirit within organizations

Discuss the key media characteristics for given case : There are a number of practical issues when considering how to put a campaign into practice. Discuss these in relation to the case.

Evaluate the organization facilities with regard to capacity : Evaluate the organization's facilities with regard to capacity and location. Determine whether the organization has enough capacity and whether or not the facilities are strategically located

Predict the impact of these events on the equilibrium : Which curve or curves in the labor market for meat packers would be affected by these changes - could you predict the impact of these events on the equilibrium wag of meatpackers? on the equilibrium employment level? explain

Comment on the idea of advertising as an investment : Discuss the logic behind pre-, concurrent and post-testing within advertising.- Comment on the idea of advertising as an investment not a cost in relation to building brands.

Level of car production : At what level of car production will the company be better off using two factories instead of one?

Define regulations or laws involved with the chosen issue : Define the regulations or laws involved with the chosen issue from a state level (choose one common state) and a federal level. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2882617/

Discuss the changing and dynamic role of sales promotion : Highlight the advantages and disadvantages when using sales promotions, paying particular attention to potential brand damage.

What is the perfectly competitive equilibrium : The marginal cost is graphed below, what is special or interesting about this marginal cost function? Verify the monopolist equilibrium is (Q=20,P=60). What is the perfectly competitive equilibrium? Calculate dead weight loss arising from the mono..

User Account

All Pages