Comment on the given aspects of the case study

Assignment Help Marketing Management
Reference no: EM131328251

Mini-Case Study: The Back to School Crunch at Global Green Books Publishing

Global Green Books Publishing is a successful printing and publishing company. Just two years old, it has taken on a great new customer, a local college that needs customized eBooks. To deal with this new customer, they have hired several new part time employees to help them with their publishing business, some of them students at the college with flexible hours.

As the new school year drew closer, the orders started coming in. They had been told how many different printing jobs the college would need, but they weren't all arriving at once, and orders were quite unpredictable in arriving from the professors at the college. Some professors needed rush orders for their classes. When Global Green Books finally got the orders, some of these jobs were much larger than they had thought they would be. Printing these orders turned out to be very challenging. Not all of the new student hires were trained for all of the printing and binding equipment used to print and assemble to books.

Some of them often made mistakes, some workers called off from work due to other demands, and there were often not enough people available to get all the work done before deadlines. Quality was a serious issue, as they had to provide quality texts-if there were quality problems with the printed product, they would have to spend time and money to fixing defects in their products. Deliveries started slipping past their requested dates and times. Global Green Books was unable to deliver eBooks to their customers on schedule. The local university was unhappy as their eBook products reached campus late for use by professors and student.

In some cases, the books were a week or two late. Samantha had been hired as a project management assistant. In her new role as a project manager, one of the processes she was trying to institute was risk management. She started looking at what was happening in the business, talking about it with the owners and employees, and heard about the college's unhappiness. As she did this, she started identifying risks and potential risks. As she went along, she started doing more proactive risk analysis and risk response planning, and as she did surprises and issues were reduced.

By talking with stakeholders and addressing their concerns, communication with stakeholders was also enhanced. Comment on the following aspects of the case study: (Answer Any 4 Questions)

a) What risks can you identify? Why are they a risk to Global Green Books Publishing?

b) What kind of impacts does each of your identified risks have? Can you categorize these as low impact, medium impact, or high impact?

c) How probable are each of your identified risks? You can think about something simple like categorizing these as not very likely, likely, and highly likely to occur.

d) What would you advise Global Green Books are their three most critical risks?

e) What would you suggest that they do about these three risks? Are there specific actions to deal with these risks? Have you identified a contingency plan to carry out if the risk occurs?

Reference no: EM131328251

Questions Cloud

What is your rate of return : Suppose that you purchased Vista, Inc. stock for $75. You paid a $5 commission. Also, you received a dividend of $2.75. The stock has increased to $82. What is your rate of return? (Enter your answer in percentage form and round off to two decimal pl..
Describe the methods used to analyze the problem : MECH 3330 : Design a tube bank that will increase the temperature of a 1200 CFM flow of air from 35°F to 100°F. Assume a constant pressure of 1atm. Each tube will have a diameter of 0.5in and a length of 24in. The tube configuration must fit in an..
When a team member is taken off team and no longer available : Compare what happens with a TPM project and an APF project when a team member is taken off the team and no longer available.- What are the impacts on each approach?
Sinking fund each year to replace machine costing : How much money would have to be placed in a sinking fund each year to replace machine costing $10,000 today at the end of 14 years if the fund yields 11% annual interest rate compounded yearly and if the first cost of the machine is assumed to increa..
Comment on the given aspects of the case study : What risks can you identify? Why are they a risk to Global Green Books Publishing? b) What kind of impacts does each of your identified risks have?
Lower weighted average cost of capital : Corporations that are 100% equity financed will have a much lower weighted average cost of capital because the lack of debt lowers their risk of bankruptcy. The source of capital with the lowest after-tax cost is preferred stock, because it is a hybr..
Dividend is fixed-what is the value of the stock : You own a stock that you are considering selling. The current dividend is $1.10/share. Your required return for this stock is 7%. The current market price of the stock is $23.50. Consider each of the following situations separately. If the dividend i..
Comment on the given aspects of the case study : Consider the problems that Samantha and the group identified. What do you think are the causes of these problems?- What would you suggest they do differently to eliminate these problems?
Record the first month transactions before printing : Required: Record the first month's transactions before printing and submitting the following reports for December 2016 (either print to screen or print and scan as an electronic file). Marks will be awarded for the correctness of information as we..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd