Comment on likely evolution of company marketing channels

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Reference no: EM132216707

PLEASE BE ORIGINAL AND ANSWER THE FOLLOWING QUESTIONS

1. A group of entrepreneurs is planning to start a food processing company. Comment on the likely evolution of the company’s marketing channels.

2. Skincare company E&OE has realized that its customers are very loyal to the brand and play a large part in popularizing it by word of mouth. E&OE wants to leverage this customer loyalty by using it to generate sales outside its store format. How can E&OE achieve this? Develop a marketing ‘proposal’ with three options for E&OE.

3. Imagine that you are in charge of creating a distinctive store atmosphere at a clothing retailer. What can you do to make your store stand out in the customer experience? Develop a ‘proposal’ for both in store and online.

4. When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin’s name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin’s marketing communications. Propose a IMC campaign to help Nissin.

5. Name a few products for which personal influence plays a significant role in marketing communications. Describe their campaigns and how they use ‘experience’.

Reference no: EM132216707

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