Commanding share of the zambian soft drink market

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Reference no: EM132298206

A SWOT analysis is a technique that is used to determine a firm’s appropriate strategy given its external environment and its internal capability.

Use a SWOT analytical framework:

to identify and describe the opportunity/threat

to identify and describe the strength/weakness, and

to recommend an appropriate strategy

Coca Cola

Coca-Cola Zambia Ltd. is a leading soft drink company. One of its flagship products is Coke which has a commanding share of the Zambian soft drink market. Although Coke is by far the best known and most popular soft drink brand in Zambia, the company has noticed that the demand for the product has been stagnant for some time and has in fact declined among those consumers who consider carbonated drinks unhealthy.

Reference no: EM132298206

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