Comeau learned about building global brand identity

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Reference no: EM131791606

1. Based on the findings of Project Unity and Project Aqua, what has Comeau learned about building a global brand identity?

2. How can Harmonie develop its brand through advertising?

3. What factors should Comeau consider in deciding how much Harmonie's brand identity and communications be standardized or customized?

Quelch, J. and Teopaco, J. 2016, Harmonie Water: Refreshing the World Naturally

Reference no: EM131791606

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