Reference no: EM133147848
Question 1: Opportunities can also come out of real world and current events. For instance, during the COVID-19 pandemic, companies which existed before have been able to find new opportunities for themselves or have created a new offering.
4.4 Case Studies
Consider the following cases: In 2009, two engineers from the University of Waterloo, Mike Silagadze and Mohsen Shahini started Top Hat. They started the company on the basis that classrooms needed fixing. They initially built a platform that allows classrooms to utilize the smartphones students bring to class, to make for a more engaging classroom. Not only can live polls be done in class but the company has reinvented the lecture experience. Top Hat also assists educators on their platform by helping to prepare lectures, take attendance, offer games, quizzes and share lecture notes to name a few functions. Recently, due to COVID-19, many educators are now having to teach remotely, and Top Hat is well geared and designed to provide educators with the best solutions without compromising on quality.
Vistaprint
Vistaprint was founded in 2001 with the simple idea to help small business owners create expertly designed, customized solutions to market their business. This company designs an assortment of products needed for companies to look and feel professional, prepared and plugged in. Printed material such as business cards, posters, banners, photo gifts, wall decorations, and stationary are some of their products. In relation to the current COVID-19 pandemic, Vistaprint started selling masks on its online website at affordable prices in an effort to help more people wear face masks for protection.
Disney+
Disney+ is a streaming service for the Walt Disney Company's content. It was launched in November 2019. Disney+ is a subscription video on demand streaming service; a subsidiary of the Walt Disney Company. As of May 2020, the company had 54.5 million users. The company has found growth during the COVID-19 pandemic due to the stay at home measures in many countries.
Question 2: How can such companies withstand an ever-changing environment? Are their customers simply a result of the COVID-19 pandemic?
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