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Combination of segmentation approaches

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Coca-Cola products require the company to provide multiple segmentation approaches to reach/target the consumer/buyer.

For example, Oasis-Juice is made for the younger working adults, between the ages of 20-30. This product has different flavors and is mostly popular in Britain and Ireland. What combination of segmentation approaches is the company executing?

benefit and volume segmentation

demographic segmentation and geographic segmentation

geographic segmentation and benefit segmentation

demographic segmentation and benefit segmentation

Reference no: EM132708791

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